With $100M Saturation Campaign, Droid Will Be Impossible to Avoid
The new phone Droid is hoping to put a large dent into the iPhones market. It is (as the article states) gambling by playing up a sci-fi machismo driven motif. I am genuinely excited to see what kind of impact this will have.
To personify the two phone devices, we have a sweet neighbor with hip and slick glasses (iPhone) and a cold but successful well built man with short hair, and a lot of those Affliction shirts (Droid)
VS.
Personifying items is a lot of fun
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