Basically the article explains how Axe body spray (owned by Unilever) gave a subway guitarist around $10,000 to occasionally hold up signs and offer free samples (as well as sing a really dopey song about leather) of the new leather Axe fragrance.
I am curious how this will work out for the man, as well as Axe. Obviously we not expected a tenfold increase in sales, but the product itself is rather unknown (at 21 and male I imagine myself to be a target demographic) to my friends and I. The article mentions that Axe has contracted with other bands to do similar things. Depending on the types of music they play, they may find more success then an old man wailing old Billy Joel songs. Regardless, good luck Axe!
What a great idea - ad campains through street musicians. Helps both the advertisers AND the musicians. Will we see more of this? Music stores in particular should find it a good way to promote their wares while supporting some of their clients. Home Depot can hire the 'Saw Lady' (http://www.sawlady.com/blog ).
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